The Group is significantly expanding its activities in fashion marketing
and strengthening its position as a key player in Industry 4.0.
Paris, January 9, 2024 – Lectra announces the signature of an agreement to acquire the majority of the capital
and voting rights of the American company, Launchmetrics.
A major player in the fashion, automotive and furniture markets, Lectra enables
its customers to benefit from advances in Industry 4.0 by offering its software, cutting equipment,
data analysis solutions and associated services to brands, manufacturers and
distributors.
Founded in 2015, Launchmetrics designs and markets in SaaS mode an innovative cloud platform
dedicated to brand performance, made up of seven modules, aimed at marketing and communication professionals for the Fashion, Lifestyle and Beauty markets.
